Marketing for dummies (on a tight budget)
No matter how large (or small, or nonexistent) your budget, marketing your pets and programs is essential to the success of your organization. Thankfully, there are marketing tools and tactics for rescue groups of all shapes and sizes. Learn how to increase your donor/stakeholder base, boost adoption rates and improve your position within the community. Remember, just because you're spending money that isn’t directly tied to your animals does not mean it's money wasted!
On Wednesday, May 16, 2018, I gave the following presentation at the Humane Society of the United States' Animal Care Expo.